One of my favorite projects I've ever worked on was building a startup called Narrative Edge. Narrative Edge is a media production and distribution company based in Austin and Dubai. Narrative Edge delivers high-end, editorial-driven online content featuring the world’s business frontrunners and thought leadership for top tier news outlets (Thompson Reuters, Bloomberg, The Economist, American City Business Journals, etc.). As the Creative Director, I primarily ran outreach and relations with several international CEOs and ministries to secure clients for Narrative Edge, working in the sales and marketing side of the company in both Austin and Dubai (where I have represented the company at international events such as The Arabian Travel Market). The company thrives in the powerful intersection of media/journalism and business, spinning a creative edge on all of it’s exclusively digital content. I managed all creative for the company when dealing with all clients and managed all internal creative, designing the company's logo, business cards, website, media kits, international promotional pieces, email campaigns, and more.
These are some of my designs for Narrative Edge.
While I cannot post much of what I designed (confidentiality, ugh), this gives you an idea of how I created Narrative Edge's brand. I managed all creative for Narrative Edge's projects while I was there - anything from logo design to media kits to client work.
NARRATIVEEDGE.COM
I created all the initial designs for the company's website NarrativeEdge.com. Click the screenshots (right) to visit the website!
